<?xml version="1.0" encoding="UTF-8"?><prx version="1.0" xmlns="http://purl.org/prx/1.0/"><prxlink><![CDATA[http://www.frengo.com/pdf/frengo_buzz_platform.xml]]></prxlink><link><![CDATA[]]></link><contacts><contact xmlns:vCard="http://www.w3.org/2001/vcard-rdf/3.0#"><vCard:CATEGORIES><![CDATA[Agency]]></vCard:CATEGORIES><vCard:FN><![CDATA[Melissa Burns ]]></vCard:FN><vCard:ORG><vCard:Orgname><![CDATA[Mobility Public Relations for Frengo]]></vCard:Orgname></vCard:ORG><vCard:TITLE><![CDATA[]]></vCard:TITLE><vCard:LABEL vCard:TYPE="http://www.w3.org/2001/vcard-rdf/3.0#postal"><![CDATA[460 Seaport Court<br/>Redwood City, CA 94063]]></vCard:LABEL><vCard:NOTE><![CDATA[208-946-4849 (office)<br/>208-850-5939 (mobile)<br/>MelissaKBurns (Skype)]]></vCard:NOTE><vCard:EMAIL xmlns:vCard="http://www.w3.org/2001/vcard-rdf/3.0#" vCard:TYPE="http://www.w3.org/2001/vcard-rdf/3.0#internet"><![CDATA[frengo@mobilitypr.com]]><label><![CDATA[Email]]></label></vCard:EMAIL><vCard:URL xmlns:vCard="http://www.w3.org/2001/vcard-rdf/3.0#"><![CDATA[http://www.frengo.com]]><label><![CDATA[Website]]></label></vCard:URL></contact></contacts><newslines><headline><![CDATA[FRENGO WANTS YOU TO GET BUZZED WITH FRIENDS]]></headline><subheadline><![CDATA[New Frengo Buzz Platform Delivers Instant Mobile Content for Friends on the Go]]></subheadline><dateline><![CDATA[REDWOOD CITY, CALIF. – June 25th, 2007]]></dateline><body><![CDATA[<ul>
    <li>Frengo (<a href="http://www.frengo.com">www.Frengo.com</a>), a mobile  	social network, today announced the Buzz Platform, a tool for spontaneous  	web and mobile interaction among friend circles and broader communities. 	</li>
    <li>Frengo leverages the &ldquo;always with you&rdquo; immediacy of mobile phones for  	push-based publishing and one-to-many expression, enabling you to easily  	connect with millions of people, or just your closest friends. </li>
    <li>The Frengo Buzz Platform allows anyone to create interactive messaging  	channels called <em>Buzz</em>, and invites participation through a combination  	of easy to use web and mobile tools. </li>
    <li>What does Frengo mean by &ldquo;<em>Buzz</em>&rdquo;? <em>Buzz</em> is getting out the  	word, sharing gossip, making predictions and gathering consensus. </li>
    <li>Frengo recognizes that sometimes the hottest <em>Buzz</em> is the <em>Buzz</em>  	kept secret; so with Frengo you can build groups of friends and share your 	<em>Buzz</em> messages privately. </li>
    <li>The Frengo Buzz Platform helps you to <strong>find</strong> <em>Buzz</em> within the  	Frengo community, or <strong>create and share</strong> your own <em>Buzz</em>. </li>
</ul>
<blockquote>&nbsp;<strong>Finding <em>Buzz</em></strong></blockquote>
<p> </p>
<blockquote>
<ul>
    <li>You can find <em>Buzz</em> by surfing Frengo&rsquo;s public <em>Buzz</em>  		directory, or by watching the &ldquo;What&rsquo;s Buzzing Now&rdquo; board &ndash; a real-time  		running list of community wide <em>Buzz</em> at 		<a href="http://www.frengo.com">www.frengo.com</a>.</li>
    <li>You can join and participate in any <em>Buzz</em> via the web or your  		mobile phone.</li>
    <li>You can also take an active role in the <em>Buzz</em> by responding to  		questions, quizzes, and polls, or by creating comments and leaving  		feedback. </li>
</ul>
<p>&nbsp;<strong>Creating &amp; Sharing your <em>Buzz</em></strong> </p>
<ul>
    <li>As a Frengo member you can create an unlimited number of <em>Buzz</em>  		channels for free that can be shared publicly or kept private within  		your friend circles.</li>
    <li>Frengo provides easy-to-use templates for creating your own <em>Buzz</em>  		channels and will even market your Buzz Channel for you in the public  		Buzz directory.</li>
    <li>The more &ldquo;friends&rdquo; who subscribe to your <em>Buzz</em> channel, the  		more Frengo Points you earn, which can be redeemed for things like  		ringtones, MP3 players, digital cameras and game consoles. </li>
</ul>
</blockquote>]]></body><quotes><![CDATA[<u><strong>Nadja Litschko, Research Associate at the Wireless World Forum, and co-author of the mobileYouth report</strong></u> <br />
<blockquote>&ldquo;When it comes to young consumers their universe is tightly defined by the type of social interaction they have and so-called &lsquo;killer apps&rsquo; and &lsquo;features&rsquo; mean nothing to them unless they are underpinned by a social benefit.&rdquo;   <br />
</blockquote> <blockquote>&ldquo;The Frengo Buzz Platform recognizes youth&rsquo;s need to interact and express themselves with instant and ongoing Buzz &ndash; making Buzz a sort of social currency among youth.&rdquo; </blockquote><u><strong>Steve Manning, Co-founder and chief product officer, Frengo</strong></u> <br />
<blockquote>&ldquo;No one wants to be the only one in the room whose phone isn&rsquo;t buzzing.&rdquo;<br />
</blockquote><blockquote>&ldquo;Taking instant content far beyond answering the simple question of &lsquo;Where are you now?&rsquo; the Frengo Buzz Platform empowers consumers to share any kind of information they feel is relevant and elicit instant feedback from others in a social context.&rdquo;     <br />
</blockquote><u><strong>Mahi de Silva, Co-founder and CEO, Frengo </strong></u><br />
<blockquote>&ldquo;The Frengo Buzz Platform is at the forefront of the current trend in micro-blogging appealing to consumers&rsquo; desire to share short, easily digestible tidbits of information in real time.&rdquo; </blockquote>]]></quotes><boilerplate><![CDATA[<strong>ABOUT FRENGO</strong><br />
Frengo makes it easy for people to connect, create and share content on the web and their mobile phones. The Frengo Buzz Platform absorbs the complexity of real-time publishing, web-to-mobile translation, group management, privacy, and carrier networks so you can get your <em>Buzz </em>on.   For more information or to join Frengo today visit <a href="http://www.frengo.com" target="_blank">www.Frengo.com</a>]]></boilerplate></newslines><categories><industry domain="http://purl.org/prx/1.0/"><![CDATA[Entertainment & Media News]]></industry><industry domain="http://purl.org/prx/1.0/"><![CDATA[Technology News]]></industry><country domain="http://www.iso.org/iso/en/prods-services/iso3166ma/02iso-3166-code-lists/index.html"><![CDATA[UNITED STATES]]></country></categories><tags><tag><![CDATA[Frengo]]></tag><tag><![CDATA[ Buzz]]></tag><tag><![CDATA[ Buzz Channels]]></tag><tag><![CDATA[ Buzz Platform]]></tag><tag><![CDATA[ micro-blogging]]></tag><tag><![CDATA[ SMS]]></tag><tag><![CDATA[ mobile blogging]]></tag><tag><![CDATA[ moblogging]]></tag><tag><![CDATA[ Web 2.0]]></tag><tag><![CDATA[ Steve Manning]]></tag><tag><![CDATA[ Mahi de Silva]]></tag><tag><![CDATA[ Twitter]]></tag><tag><![CDATA[ mobile social networks]]></tag><tag><![CDATA[ instant mobile content]]></tag><tag><![CDATA[ mobile games]]></tag><tag><![CDATA[ mobile gaming]]></tag><tag><![CDATA[ interactive]]></tag><tag><![CDATA[ mobileYouth]]></tag><tag><![CDATA[ mobility]]></tag><tag><![CDATA[ platform]]></tag><tag><![CDATA[ 160 characters]]></tag></tags><links xmlns:link="http://search.yahoo.com/mrss/"><link:content xmlns:link="http://search.yahoo.com/mrss/" url="http://del.icio.us/frengobuzz"><link:title><![CDATA[Frengo on del.icio.us]]></link:title><link:description><![CDATA[]]></link:description><group>2</group><link:thumbnail url="" /></link:content><link:content xmlns:link="http://search.yahoo.com/mrss/" url="http://www.technorati.com/posts/tag/frengo"><link:title><![CDATA[Frengo on technorati]]></link:title><link:description><![CDATA[]]></link:description><group>2</group><link:thumbnail url="" /></link:content><link:content xmlns:link="http://search.yahoo.com/mrss/" url="http://www.frengo.com/about_press.html "><link:title><![CDATA[About 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