We built AdMarvel for the simple reason that mobile ad networks are not working for publishers.
Here's how we help:
How to get the best eCPMs across ad networks
To identify the best eCPMs across ad network traffic requires strong real-time analytics. AdMarvel tracks fill rates, click through rates and historical eCPMs across regions, devices and more. It then automatically prioritizes ad network traffic based on performance, so you get the best impressions for your business.
Real-time comparison of ad network performance side by side
To make your ad networks work for you, you need to be able to compare their performance. The Mobile Ad Platform gives you a dashboard to compare fill rates, clicks and eCPM in real-time, so you know which networks deliver the most value. You can profile networks by country, device and content on your site.
Remove the latency of ad serving
AdMarvel's revolutionary Latency Optimizer technology makes ad serving work faster. AdMarvel buffers your publishing systems from the ad serving performance of ad networks, to guarantee response times in 200 ms or less. The Latency Optimizer works with any ad network to dramatically boost fill rates and limit time outs.
Manage direct ad campaigns with advertisers and agencies
One way to optimize ad revenue is to work directly with advertisers for higher CPM rates. AdMarvel enables you to allocate a portion of your traffic to direct campaigns delivering the highest value. Based on page, content area or customer targeting parameters you can reserve inventory for these campaigns.
Boost ad revenues by 50% to 200%
The highest value impressions are out there across multiple ad networks. The key is to aggregate and serve the best paying ones. AdMarvel enables publishers to manage a portfolio of ad networks and intelligently allocate traffic in real-time towards highest eCPM. Our publishers on average see 50% or more yield lift once fully optimized.
Lower the cost and complexity of advertising management
Advertising operations is time consuming and costly. Even then, it may deliver erratic results. AdMarvel simplifies ad management through one implementation and one management dashboard. Get all your reports in one place, remove the need for code updates and constant performance tweaking. This means a lower cost of technology and the ability to free up people for more important tasks.
Gain complete transparency through robust analytics
Analyze your ad performance across multiple parameters in real-time - by ad network, by revenue, by country, by device, by content, by site. AdMarvel provides you with complete transparency, including how much traffic is going to what networks and what payouts you earned. Compare ad network performance side by side using robust graphing tools to identify trends. Compare devices and countries as well. Our web based dashboard gives you real-time insight into how your ad inventory is performing.
Manage direct campaigns from the same platform
Your highest value page or message inventory is valuable to advertisers, and you may be able to sell it directly to them. Without an Ad Campaign manager you are reliant on the ad networks for all your impressions. AdMarvel gives you the flexibility to source and manage campaigns directly with advertisers to get the highest yield. This includes scheduling, targeting and revenue tracking for multiple simultaneous campaigns. Set campaign priorities and AdMarvel will automatically blend direct campaigns in with your overall ad network traffic.
Flexibly target all your mobile traffic
Manage all the inventory associated with your mobile business: SMS, MMS, WAP and in application. Get a holistic view of advertising performance from a single dashboard.
