How AdMarvel works
AdMarvel helps publishers address a range of needs to make mobile ad networks perform better.
Publisher Interface Just as easy as setting up an ad network, publishers use simple ad tags to make calls to the publisher interface to request ads.
Mobile Ad Platform AdMarvel sources impressions from multiple ad networks and serves the best based on historical click through rates and eCPM. The optimizer also ensures rapid ad serving for your site without round robin calls to multiple networks.
Impression Instrumentation Each ad served is instrumented with a trackable url so publishers know exactly which ads from which networks are performing best.
Reporting Publishers have a web interface to analyze their ad network performance in real-time. Graphs enable side by side comparison of ad networks, regions, devices and more.