AdMarvel is a mobile ad management optimization platform. It is designed to boost your ad revenue and provide a comprehensive management interface to drive your mobile advertising business goals. These goals may include raising eCPM, boosting ad quality, improving site visitor experience or more. AdMarvel can help

Advertising is complicated, especially in mobile where the technologies are rapidly evolving and best practices are still taking shape. Admarvel gives publishers access to the best management controls without any investment in software or development. These include functions such as side by side Ad Network performance tracking, dynamic performance optimization and more.

Across multiple deployments, AdMarvel has raised publisher revenue between 50% and 200%. In addition to raising your bottom line, Admarvel can:

1. Reduce latencies and time outs caused by poor ad serving technology
2. Increase fill rates through a network of global and regional ad providers
3. Identify and promote higher quality/better performing ad content
4. Provide you with a single dashboard interface into all your advertising operations

No - we are not an Ad Network and do not intend to become one. Ad Networks make money by getting you to serve their ads. We don't source ads, we track their performance so you have end to end transparency into which Ad Networks are delivering the best value. AdMarvel's goal is to be your trusted provider of ad performance metrics.

AdMarvel is an intelligent interface that sits between a publisher and its advertising sources (networks or direct campaigns). Publishers make ad requests directly to AdMarvel using AdMarvel ad tags. Ad Marvel in turn prioritizes and routes the request to the most relevant Ad Network based on a range of business prioritization criteria. AdMarvel can also track all impression serving and click rates to ensure you have a clear audit trail on ad network performance.

Unlike an ad network, AdMarvel does not get paid by advertisers for serving ads. We are 100% aligned with the publisher to boost publisher revenue. AdMarvel typically drives an increase of 50% to 200% in publisher ad revenue and rev shares on this upside.

You can use your existing Ad Network accounts through AdMarvel. After installing your personal AdMarvel ad tags, AdMarvel will make calls to your legacy Ad Networks on your behalf. You will continue to receive payments directly from the Ad Network.

Yes - one benefit of using AdMarvel is that through one integration you get access to a global portfolio of Ad Networks. An AdMarvel account rep will gladly work with you to get set-up with any new desired Ad Network if necessary.

Setting up AdMarvel is as easy as installing an Ad Network on your site. It begins with a kick-off call with an AdMarvel account rep. Read the Getting Started section for more information.

Set-up times depend on the size and complexity of a customer's current advertising operations. The AdMarvel team has managed deployments in under a day for simple projects and longer for more complex ones.

Yes - Ad Marvel facilitates direct campaign sourcing and management in addition to optimizing existing providers. The AdMarvel campaign manager is covered in a separate document.