We built the Mobile Ad Platform for the simple reason that mobile ad networks are not working for publishers.
Here's how we help:
Deliver best in class user experience
AdMarvel was built to ensure a great mobile experience for users. This means removing latencies in page loads, managing clear ad content policies and ensuring high quality advertisements. AdMarvel's proprietary Latency Optimizer delivers rapid ad serving from any network, so customers do not suffer slow page loads or time outs. AdMarvel's dynamic traffic allocation also rewards the most relevant ad content, so remnant or poor performing ads get removed from circulation.
Securely manage user profile information for better ad targeting
AdMarvel can integrate with carrier CRM systems to securely leverage profile data for ad targeting. Carriers can specify any user group schema. AdMarvel dynamically allocates all mobile visitors to the appropriate user groups, then anonymizes personal information before making ad requests to the networks. Carriers get the best of detailed ad targeting while protecting the privacy of their customer's information.
Audit Ad Network performance
AdMarvel's robust reporting and analytics tools gives carriers the power to track Ad Network performance. This means ensuring networks deliver guaranteed CPM floors, correctly track impressions and stick to ad content policies. AdMarvel's ad ops team will work with Ad Networks on the carrier's behalf to audit performance and ensure compliance
Easily on-ramp and manage ad networks
AdMarvel is pre-integrated with most major ad networks globally and regionally. The AdMarvel ad ops team can assist in bringing on new Ad Networks. AdMarvel will handle technical integration as well as all the operations around reporting integration and ad tag provisioning for publishers. Carriers have a web based dashboard to track ad network status and control traffic allocations on a per network basis. The AdMarvel team can also handle day to day operations and communications with Ad Networks on the carrier's behalf.
Easily on-ramp and manage mobile publishers
Every mobile publisher brought on-board requires significant contract, operations and technical management. AdMarvel's publisher ops team handles all aspects of publisher on-boarding including education, documentation handling, unique ad tag provisioning, QA testing and validation. Carriers simply kick-off and approve the process, leaving the operations work to AdMarvel. Carriers have a web based dashboard to track publisher status and ad performance reports. The dashboard also facilitates ad network traffic allocation provisioning and publisher activation and suspension.
Delivering ads while ensuring a quality customer experience
Customer experience is paramount for carriers, which sets a high bar for advertising performance. Advertising must not disrupt the mobile browsing experience, and all ad content should meet a high quality standard. AdMarvel recognizes the unique needs of carriers in ensuring a good user experience. This means removing ad serving latencies that impact page loads, as well as enforcing advertisement frequency caps. AdMarvel enables carriers to set up multiple user groups to control everything from number of ads viewed to ad content policies. Carriers can also allocate specific campaigns or ad network traffic by user group, to ensure that specific customers get the most relevant advertisements. AdMarvel's analytics dashboard also enables carriers to track and monitor the ad experience by user group, to ensure high quality standards are being met.
Better targeting while maintaining customer privacy
Carriers have a rich store of profile information that can be a gold mine for ad targeting. The key is to leverage this data without exposing it externally. AdMarvel facilitates the creation of user groups for targeting purposes, and will integrate with carrier CRM systems to dynamically identify users by profile group when they come online. AdMarvel provides a single management interface that integrates across various Ad Network targeting capabilities so that carriers do not need to manage targeting information distinctly with each network. AdMarvel can buffer impressions and clicks between the user's device and ad networks to ensure complete privacy. This filter protects sensitive carrier data from 3rd party harvesting.
Ensuring Ad Network compliance with contracts
Carriers expect a range of contract obligations to be met from their Ad Networks, including CPM guarantees, impression volumes and ad content restrictions. AdMarvel can track performance on a network by network level to give carriers confidence that their business goals are being met. This includes monitoring revenue and ad serving performance as well as ad content. The AdMarvel team provides regular reporting on Ad Network compliance and can intervene when corrections need to be made.
Scaling publisher acquisition and ad provisioning
Publisher acquisition and ad provisioning requires a host of operational steps that consume time and resources. AdMarvel's publisher ops team can manage the publisher acquisition process end to end on behalf of carriers. Carriers can track status online with approval oversight along the way. Get publishers up faster and cheaper with AdMarvel.
